This document outlines the building blocks of Enqbator's brand, including what we stand for, what sets us apart and also contains guidelines to help maintain graphic and messaging continuity.

The brand book is the keystone of a branding strategy. It contains the elements that make up our brand, from its founding principles (mission, vision, values...) to its visual identity (logo, colors, visuals..).

Thus, it serves as a living document of reference for everything related to the use of our brand.

Our mission statement is a inspiring declaration of what we do, how and why we exist. (Presently, Everyday)

To create innovative and progressive digital solutions, with integrity, skill and value, while using our commitment to customer service to exceed expectations.

Our vision statement describes our desired long-term aspirations and the results of our efforts.

To create a better world by nurturing partnerships, ideas, and innovation. To dream big, inspire, and be ambitious, while humbly making a difference, one trusted customer at a time.

These characteristics collectively express our qualities. We (our brand) should maintain these values to guide how we treat our partners, our colleagues, and ourselves.

Collaboration
Partnership truly is at the heart of what we do. We are enthusiastic about doing right by our partners and working together with them throughout their journey. We believe in long-lasting strong relationships built on understanding, trust, and honesty.

Passion
Passion to dream and passion to succeed. If we do not have that in us every day and if we are not willing to become our absolute best, then our customers will not succeed. Passion and enthusiasm start within and spread to all. Enqbator listens to your passions and wants to know your dreams. We will work tirelessly to make your dreams come true.

Integrity
We cultivate, nurture, and build trust through our responsible actions and honest relationships.

Commitment
We are committed to having a customer-first approach. We are customer obsessed and believe in delivering excellent service and excellent value in a detailed and passionate way.

Service
We are committed to having a customer-first approach. We are customer obsessed and believe in delivering excellent service and excellent value in a detailed and passionate way.

Growth
At Enqbator, we will always look forward and grow. We are dedicated to the future success of our employees and our partners, and we’ll do everything we can to achieve those goals. In striving for the top, we must delicately nurture all dreams – those of our own, but more importantly, those of our partners. At Enqbator we know that being at the forefront of technology is a passion that takes hard work and comes with responsibility. We must constantly evolve and keep learning more all the time. For our partnerships to grow, we must grow. We are always demanding more of ourselves to achieve more for our partners.

What makes Enqbator special? What is that "Je ne sais quoi" we have?

The following is a statement that attempts to reflect the overall values of Enqbator and show what sets us apart from others.

With truth and honesty, we focus on you. We are passionate about what you need and deserve. We care, provide, nurture and guide. We work for your goals as if they were our own. We dream big and will exceed your expectations. We stay humble. We will always be there for you.

A brief history of our brand

Our History

Inspired by one man's vision and backed up by a proven history of innovation and success, Enqbator began its own digital journey in early 2011. Enqbator was founded by Sujal Raju. Sujal spent his college years in Michigan, graduating from Wayne State University. He knew his future revolved around his love of technology and his deep passion for doing things the right way and for the right reasons.

Very early on in his career, Sujal quickly gained the respect and trust of the leadership at some of the country's most well-known companies. His knowledge and creative technical ability were recognized immediately as he rapidly moved into roles as the go to subject expert in the field of content management systems.

During those early years, Sujal was at the forefront of technology, developing one of the first easy to use content management systems designed specifically for the healthcare market. His honesty, integrity, and passion for technology helps set him and Enqbator apart from the rest.

Sujal had a passion for building solutions for a business's challenges, ones they either did not exist, or ones they often lived with, thinking the problems were not possible to solve. He wanted to help as many businesses as possible and be that team that they always dreamed of having. He wanted to create a team his clients knew would always work in their best interest, and one they could rely on to always provide an honest, technically perfect, and cost-effective solution.

And now, with a highly dedicated team of digital solutions professionals with advanced expertise in the Sitefinity DX platform, Enqbator leads the way in creating world-class enterprise websites and digital solutions for top brands across multiple industries. Enqbator not only prides itself on its technical creativity, but also a strong passion for supporting its clients and creating long-lasting partnerships.

Verbage to be used for touchpoints for extended information about Enqbator.

Company Bio

Enqbator designs and develops creative digital solutions, including websites, other web or mobile applications, custom portals and integration work. Enqbator partners with many successful and well-respected brands from across the country in all different industries. The Enqbator team proudly provides exceptional customer service, highly technical and creative web and mobile expertise, and complete, but cost-effective solutions.

With a passionate and dedicated team of digital solutions professionals with advanced expertise in the Sitefinity DX platform, Enqbator leads the way in creating world-class enterprise products and services that solve each client's individual needs. Enqbator acts as an extension of each client's team, always putting their needs first. We build long-lasting and trusted partnerships through our honest, responsive approach, our personal care and attention, and our passionate commitment to each client’s success.

We will always look to be the most innovative and best at what we do, but we are humble enough to know that your success demands that we always improve.

Elevator Pitch: Please review the following version of an Enqbator "Elevator Pitch." This is a statement you can use to get across to a stranger, in a very short amount of time, what Enqbator is all about?

Then add any of these items which may be relevant or helpful as time permits:
We ...

• Are big on customer service and value
• Always put the customer first
• Are highly technical and innovative
• Are creatively focused
• Are confident in our work and expertise, but know that we always need to keep improving.
• Are small and family oriented, but able to work with large corporations
• Got our start in healthcare but work with many different industries.
• Work mainly with and implement a CMS called Sitefinity from Progress.
• We are a certified Progress Sitefinity Partner.
• Have won multiple awards for our design and development work.
• Are based in Michigan but work with clients across the country (locations)

Always say this:

"Enqbator designs and develops creative digital solutions, including websites, other web or mobile applications, custom portals and integration projects. We work with many top brands from across the country in all different industries. "

Enqbators’s logo is the foundation of our visual identity and consist of the word mark and brandmark.

It is essential that all of our communications display our logo consistently. The following section gives you everything you need to be successful.

Egg gradient color

linear-gradient(45deg, rgba(255,106,19,1) 0%, rgba(255,143,28,1) 100%);

Text

Anchor: #3F4444;
Based upon "Poppins" Font

Download Logo Kit download

Enqbators’s logo includes the mark and the wordmark. The mark is a graphic element consisting of an egg shape with a seedling with three leaves. The wordmark is a typographic treatment using Poppins Font.

The preferred orientation for the brandmark is horizontal; but in cases where it is not feasible, the stacked variation is appropriate for use. This alternate orientation is approved on a case-by-case basis only.

Questions?
Please consult with Enqbator's marketing team for any guidance.

Download Logo Kit download

Logo Options
Our logo is available as a horizontal format or a stacked format, both versions have a regular, white word mark and a solid color mark.

Solid Color Mark
There may instances where the mark may not be able to executed using our core gradient. Our logo mark with a color gradient is preferred, but a solid color for our mark is available.

Questions?
Please consult with Enqbator's marketing team for any guidance.

Download Logo Kit download

Coming Soon

Enqbator's mark symbolizes
Amazing accomplishments, world-changing inventions, and great triumphs of history, start always from a small but powerful idea.

Ideas which may begin small, but if allowed to grow and given the proper attention, care, and nourishment, become the basis for change and the springboard to success.

Nurture each innovation. Allow your dreams to grow. Provide a calm, confident passion and watch a world of ideas around you become reality.

Download Logo Kit download

Golden Ratio
Enqbator's mark design is based upon the Golden Ratio. The Golden Ratio is a mathematical ratio you can find almost anywhere, like nature, architecture, painting, and music. When specifically applied to design specifically, it creates an organic, balanced, and aesthetically pleasing composition.

Download Logo Kit download

The gradient egg is the preferred implementation of the brand mark. In special use cases, a gradient may not be available. The brand mark color can only be displayed using the following specifications.

Please consult with Enqbator's marketing team for any guidance.

Download Logo Kit download

Here are some examples of what not to do. Please consult with Enqbator's marketing team if you need guidance for any questions for unique use cases.

Questions?
Please consult with Enqbator's marketing team for any guidance.

Our core colors have been carfully chosen to compliment our mark colors and represent Enqbator as a whole.
Indigo
Loyalty, Integrity, Technology
Red
Passion, Energy, Love
Beer
Warmth, Creativity, Enthusiam
Blue
Trust, Security, Reliability

Secondary Color Palette
Secondary colors should be used sparingly. They have been designed to highlight and compliment the core colors.

Templates for most communications materials and UI use violet, blue, gunmetal with small highlight colors of rose and pumpkin. Anchor is broadly used in all mediums. Secondary colors are used sparingly and are used in gradients.

Questions?
Please consult with Enqbator's marketing team for any guidance.

Gradients or transitions can be used to create moods. Gradients can only be created by using our primary or secondary colors. Gradients are not limited to two shades.

Gradients can be built from any color. Working from the provided color palettes, choose a palette that best suits your intended purpose. Organize tonal values from light to dark to find harmonious pairings. Enhance linear gradients with movement and fluidity by adding a -45 degree directional angle to your gradient.

Poppins Font
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world's stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.

Google Font: Poppins open_in_new

Inter Font
Inter is a variable font family carefully crafted & designed for computer screens.

Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc.

Google Font: Inter open_in_new

Poppins is only to be used for Headings, buttons, and special call to actions text.

Inter is to be used for body copy. Inter was selected for its versatility and legibility for large amounts of body copy.

Fallback
This painting comes right out of your heart. Don't fiddle with it all day. You create the dream - then you bring it into your world. A big strong tree needs big strong roots. We might as well make some Almighty mountains today as well, what the heck. "Arial, Sans-Serif".

Lora Font
Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text.

A paragraph set in Lora will make a memorable appearance because of its brushed curves in contrast with driving serifs. The overall typographic voice of Lora perfectly conveys the mood of a modern-day story, or an art essay.

Technically Lora is optimised for screen appearance, and works equally well in print.

Lora Usage
Please consult with Enqbator's marketing team for any guidance.

Do's

• verified Use the specified fonts
• verified Make the size easily readable
• verified Use size and weight to create contrast
• verified Contact Enqbator Marketing for guidance if you are not sure

Don'ts

• block Don't use vertical or horizontal scalings
• block Don't add any strokes, outlines or textures
• block Don't cram too much in. Less is more

Photography is another key element of the visual identity program. Our photography reflects the diversity, culture, technology and it's people. Images should be thought provoking and inspiring.

Try to avoid using stock. If using stock try to personalize to reflect Enqbator's brand.

Resources
We do have a repository of our own photography (link coming soon)

Resources Section does have additional useful links for stock photography.

Do's

• verified Use interesting composition
• verified Images that show unexpected viewpoints
• verified Use figures or models in action, doing an activity (story)
• verified If text is over an image, use an overlay and make sure text is readable.
• verified Contact Enqbator Marketing for guidance if you are not sure

Don'ts

• block Don't use Stock Photography whenever possible
• block Don't use images or models that look staged or posed
• block Don't use figures or portraits of models staring directly at the viewer
• block Don't recolor image in an unnatural way

We use line-based icons rooted in universal symbols. Icons should draw interest and be easy to recognize.

Decorative Icons
Universal icons should have a part of the icon in red.

Practical Icons
Practical icons such as icons used for labels, CTA's, buttons are single color.

Questions?
Contact the Enqbator Marketing Team for resources or guidance if you are not sure.

ThinkTenq
Enqbator's ThinkTenq is here to help spread our knowledge, answer your questions, and help make your challenges easier with free webinars each month.

Our brand extends to our digital experiences. Presently Enqbator's website is using Bootstrap's framework.

Please contact Enqbator's Marketing team for full website styleguide.

Email Signature Example
Our signature logo is Enqbators stacked version.

Vertical Bar
Bar is set as #FF8F1C at 1pt.

Signature Text
Name consist of first name and last name using our fallback Arial Bold 11pt. Email, address and contact information is Arial Regular 11pt.

Email Banner
Optional email banner should not exceed 600px in width. The height is a variable depending on use case.

Please contact Enqbator's Marketing Team lastest template(s)

Branding in documentation.
Here are some examples of our brand being executed in several document use cases.

We have several templates for Word, Powerpoint, etc. Please contact Enqbator's Marketing Team lastest template(s)

Note:
As of 1st quarter 2022, this is the lastest sample of our business cards.

Because of of our rebranding efforts, this template will be subject to change.

Please contact Enqbator's Marketing Team lastest template(s)

Note:
Newsletters are created using Sitefinity and Canva.

Questions? Contact the Enqbator Marketing Team for resrouces or guidance if you are not sure.

These are samples of our brand extended into clothing.

NOTE:
It is typically our logo, with minimal design, placed against a dark background with white type or dark type placed on white.

Questions?
Contact the Enqbator Marketing Team for resrouces or guidance if you are not sure.

This are sample of our brand extended into a tradeshow booth.

NOTE:
Because of the recent branding intiative, the tagline and composition will be changing.

Questions?
Contact the Enqbator Marketing Team for resrouces or guidance if you are not sure.

This are sample of our brand extended into a tradeshow booth.

NOTE:
Because of the recent branding intiative, the tagline and composition will be changing.

Questions?
Contact the Enqbator Marketing Team for resrouces or guidance if you are not sure.

Additional Marketing Resources
enqbator.com/onboarding


Typography (Google)
Poppins Font open_in_new
Inter Font open_in_new
Functional Icons open_in_new


Stock Photography
Pexels open_in_new (Free)
Freepik open_in_new (Free)
ShutterStock open_in_new (Paid)


Social Media/Newsletter Apps
Canva.com open_in_new
MailChimp open_in_new